The very heart of Christmas beats within a single, enchanted snow globe….

Long ago – before reindeer flew and toys twinkled with joy, the elves showed Santa the true source of Christmas magic: the Christmas Globe. A massive orb, the Christmas Globe is hand-blown from starlight glass and filled with swirling silver snow. It sits in the center of Santa’s Village where all can see magic swirling around inside..

This globe doesn’t just sparkle – it feels. It pulses with every giggle from a child, every act of kindness, joy, laughter, and every whispered wish on Christmas Eve. It is the very core of Christmas belief. The Christmas Globe amplifies these feelings and turns them into raw Christmas magic.

The magic is then stored in hundreds of smaller enchanted snow globes that float in the air around the Christmas Globe. Santa and the elves draw magic from the smaller globes whenever it is needed – for the reindeer, toy making, travels around the world, and so on. Whenever the magic from a snow globe is used, it is released back into the air where it is again filled to the brim with enchantment from the Christmas Globe.

For centuries, the elves have guarded the Globe. Every year, a new elf is chosen to protect the Globe and to watch the world – for the sparks of belief in every heart.

Because as long as one person believes, even just a little …. the magic will never fade.